While Samsung and LG are competing for headlines with their new payment, camera, and screen technologies, there are plenty of mobile capabilities that can change how brands and consumers interact in the future.
The notification layer becomes everything
iOS and Android are now building better support for interactions and content in notifications. The notification stack is officially becoming a single repository for all the things that we need. Soon, it won’t matter which app contributes to the notification. The notification layer won’t be just on the phone, it will be on watches, TVs, laptops, and much more.
Messaging will become the dominant platform
When it comes to mobile interaction, messaging has become the dominant form of our personal and professional lives. The messaging apps that we spend most of our time on will own our time. Right now, Facebook is testing Uber, which will enable users to call cars and then let friends know about their ride via a message thread with the rest of their social communications. Companies will quickly work to build a presence on these platforms.
Bots and AI will be your best friends
Letting artificial intelligence be the middle man between tasks and users will make voice and text messaging scalable. Siri is the most well-known AI, but Amazon’s Alexa has quickly become homeowners’ best friend as well. By shouting to an Echo-connected speaker you will be able to order products, get the weather, turn on music, and so much more. Messaging platforms will let bots crunch tasks and respond to requests much like the Foursquare bot that lets users message the app for local restaurants recommendations.
Mobile app streaming saves us from app overload
The overabundance of apps makes it difficult for brands to attract any downloads, let alone any repeat usage. The important content will get locked inside the apps, and websites will force mobile downloads. Google’s app streaming capability will beat these issues by erasing the divide between the content that is buried in non-downloaded apps and web pages. Users will be able to access the app content through streaming a non-download version of the app. This improves the experience for the user, especially when it comes to searching.
Mobile becomes the command central
The cell phone isn’t just a device; it is the center of the device ecosystem. It has incredible processing power, intuitive interface, and mobile internet that makes phones the best of all smart devices. Apple Watch will take connectivity and censors from iPhone, while Galaxy VR will connect to your phone to create virtual reality.
Ad blocking will stop being free
While ad blocking is not new on PCs, it is more attractive to phone users, considering the fact that it significantly reduces expensive data utilization and hurries upload instances. But advertising pays for many of those things that we like getting at no cost. The result might be an important change in industry procedures for publishers and advertisers.
Instant Articles will take control from the publishers
Corporations are also attacking mobile speeds and bandwidth issues by setting up new forms of publishing that streamline code and cache content. Facebook’s Instant Articles and Apple News have staked a claim in the media space, and Google’s Accelerated Mobile Pages is about to join them. These new publishing systems have what it takes to offer a better consumption experience for users, at the hazard of stealing control from publishers.
What do you think about these trends? Will they really change how we go about with our mobile devices? Tell us in the comments below and continue your reading with articles about battery capacities increasing two-fold in 2016 and Samsung Galaxy X Note rumors.