Google Promoting Its Music Streaming Service in a Big Way in United States


Search engine major Google has announced that it is adding a free-tier to its Google Play Music service, just a week ahead of Apple Music being launched. Apple Music does not come with a free listening tier. It has an advertisement supported service that lets its users to listen to music without having to shell out money.

Google’s free listening tier is engineered based on Songza, the radio-based online streaming system Google bought in July 2014. It comes with human-curated radio stations besides playlists. Human curators craft song-by-song listings for various moods and activities – like working out or driving. Free listening tier in Google Play Music is now available only in the United States and it is slated to be introduced for Android and iOS devices.

The release by Google said:

At any moment in your day, Google Play Music has whatever you need music for – from working, to working out, to working it on the dance floor – and gives you curated radio stations to make whatever you’re doing better. Our team of music experts, including the folks who created Songza, crafts each station song by song so you don’t have to. If you’re looking for something specific, you can browse our curated stations by genre, mood, decade or activity, or you can search for your favorite artist, album or song to instantly create a station of similar music.

Like Google Play Music, Apple is planning to revamp its radio service and insiders said it is heavily focused on human curation too. One such example is live Beats 1 station which would play music picked by real human DJs 24/7.

Google Play Music screenshot

The company plans to broadcast its service across more than 100 countries. It will feature former BBC DJ Zane Lowe and many famous DJs from cities like Los Angeles, New York, and London. In addition, to music, there would be interviews and music news.

Google, just like Apple, is expecting that the free radio service will convince music lovers to subscribe to its paid music service. Google Play Music currently is marketed at $9.99/month and there is a free 30-day trial period for those who wants to try it out first.